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industry-leading

ResearchResearch

Weve primary automotive research 2017

What drives consumers along the automotive purchase journey?

 

Understanding mobile’s role in the automotive purchase journey: a ‘drive through’ Weve’s Automotive Research 2017.

Weve’s Marketing & Research Manager, Timothea Horwell, explores the paradox of the modern day automotive purchase: a wealth of mobile data to understand how to reach prospective customers at moments that most influence their decisions, but a decreasing time-frame in which to do so. Weve’s research provides context to understand different drivers at each stage of the automotive journey.

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84%
Of consumers use their mobile at some stage when buying a car.
automotive