';
side-area-logo

Watch dogs 2

Drive Purchase

Objective:

Drive awareness of the launch of Watch Dogs 2.

Strategy:

Weve identified ‘Gamers’ through their downloads, preferences and browsing behaviour to ensure those targeted wouldn’t be alienated by the ‘hacking’ experience.

Download
50K+
Message delivered across the campaign
99%
of messages opened*, guaranteeing awareness.
using gamers' location to simulate a 'hack' in real time based on where they were.