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UNDERSTANDING THE CHRISTMAS CONSUMER

Mobile is becoming ‘The Device’ for organising Christmas

 

As the festive season grows ever-closer, consumers are starting to plan their perfect Christmas (and you should be too). Weve’s Primary Christmas Research 2017 explores the Christmas consumer, looking at trends and behaviours on mobile in the run up to and during the festive period.

0
92%
of smartphone owners use mobile to help plan Christmas