Understanding The Supermarket Shopper - Weve - Telco. Data. Media.
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UNDERSTANDING THE SUPERMARKET SHOPPER

For this research piece, we take you down the aisle to understand the supermarket shopper: who they are, what they’re buying, where they’re shopping, when they’re shopping and ultimately, why they’re shopping. We also use the findings to explore our secondary research objective, understanding how different media influences shopper behaviour.

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52%
find promotional messages useful while they are in a supermarket