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Sony

Driving Awareness

Objective:

To drive awareness of the new Sony Xperia Z1 Compact and improve brand experience.

Strategy:

Weve Media First: Using Weve’s mobile display platform, powered by verified, anonymised first party data, consumers aged 18-24 with iPhones were targeted with a Sony mobile banner promoting the Xperia Z1 Compact.

Download
64%
Uplift in brand awareness
44%
Took or intended to take action
39%
Uplift in purchase intent