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Lucozade

Drive purchase

Objective:

To drive sales and awareness of Lucozade’s new energy drink Revive.

Strategy:

Weve targeted adults aged 18-34 on weekday afternoons with a picture message making them aware of where they could purchase Revive at a discounted price. The message was delivered in central regions of the UK in conjunction with an out-of-home campaign.

1 in 5
Media driven sales same from mobile messaging
40%
More efficient than other channels at driving sales
+8%
Increase in sales when ooh ran in parallel
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