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diet coke

Diet Coke

Drive purchase

Objective:

Drive sales of 500ml Diet Coke at selected Co-op stores.

Strategy:

Send an MMS containing a prize holiday offer for Diet Coke. Use verified age and gender data to accurately target 30-49 year old females. Maximise relevancy and campaign effectiveness using intelligent geo fence technology to target only those in proximity to a Co-op store and who could, therefore, redeem the offer.

19.4%
Conversion rate to sale
£1.69
ROI for every £1 of investment (based on £1.30 unit price)
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