Weve primary automotive research 2017
What drives consumers along the automotive purchase journey?
Understanding mobile’s role in the automotive purchase journey: a ‘drive through’ Weve’s Automotive Research 2017.
Weve’s Marketing & Research Manager, Timothea Horwell, explores the paradox of the modern day automotive purchase: a wealth of mobile data to understand how to reach prospective customers at moments that most influence their decisions, but a decreasing time-frame in which to do so. Weve’s research provides context to understand different drivers at each stage of the automotive journey.
UNDERSTANDING THE CHRISTMAS CONSUMER
Mobile is becoming ‘The Device’ for organising Christmas
As the festive season grows ever-closer, consumers are starting to plan their perfect Christmas (and you should be too). Weve’s Primary Christmas Research 2017 explores the Christmas consumer, looking at trends and behaviours on mobile in the run up to and during the festive period.