To increase viewership of ITV’s morning TV show ‘Good Morning Britain’.
Weve targeted 18+ ABC1 entertainment fans using our smart segments. Home location data was also used to exclude consumers outside of England and Wales. A message promoting ‘Good Morning Britain’ was sent between 7-8am to act as a wake up call & encourage consumers to switch on to ITV. In addition, the message linked through to ‘Good Morning Britain's’ top news headlines.
11% watched ‘Good Morning Britain’ as a result of receiving the text message.
+44% uplift in future viewership from people who recalled the text message.
Used mobile messaging to drive iTunes downloads of Avicii’s single ‘Wake Me Up’. A wake up call text message was sent at 8 a.m. on a weekend morning.Read more
To raise awareness of The Bear and the Hare Christmas advert and increase views through mobile with the use of a messaging campaign.Read more