Weve shifts focus to consumer and data insights
Weve has announced that it will be ceasing the delivery of mobile advertising, for O2 to concentrate on consumer insights services using Weve’s market-leading capabilities.
O2 acquired Weve in 2015, seeing the potential to bolster O2’s capabilities and grow Weve’s business through new data-led services, helping agency partners and advertisers reach the right audience, at the right time with the right message, even more effectively than before.
Since then Weve has become a highly successful and profitable part of O2 and has made significant progress evolving its offering through more creatively-led messaging, Wi-Fi & GPS data, data matching, verification and other new services.
From Tuesday 21 August 2018, Weve will stop taking new bookings for mobile advertising campaigns as O2 increases focus on its data and insights tools, services and capabilities. In turn, this allows O2 to solely focus messaging on O2 services and customer loyalty. Weve will continue to work with its clients to ensure any existing campaigns in place are successfully delivered.
Martin Weller, Managing Director of Weve:
“Weve has been an incredibly successful part of the O2 business, while winning widespread industry recognition, including multiple awards in 2017 alone and in the same year ranked third highest media owner and most improved by the IPA (Institute of Practitioners in Advertising). While Weve is, for now, stepping back from delivering mobile advertising, our customers and partners will continue to receive the highest levels of service and delivery for existing campaigns, while we explore and transition to a new business model.”