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How is data transforming digital advertising?

Martin Weller, managing director of Weve, weighed in on the topic at the IAB alongside other industry leaders.

“The level and quality of data we know have has transformed the insight and targeting we can offer advertisers,” Martin said.

“Smartphones have become the remote controls of our lives and that’s given us a breadth and depth of data once unimaginable and that’s changed the game forever.”

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