Weve soars up IPA leaderboard
narrowly placing third for best overall experience with a supplier, ahead of Google and Facebook.
The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. It has a well-earned reputation for thought leadership, best practice, and continuous professional development, and also provides core support and advisory services for its corporate and individual members.
Based in the United Kingdom for nearly 100 years, the bi-annual Media Owner Survey is designed to highlight the levels of service suppliers provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a voice for the industry and raising the digital standard in general.
In an incredible result, Weve soared up the leadership board of their Autumn 2017 results, narrowly placing third for the best overall experience with a supplier. At just 1% off the top score of 78%, it’s the highest score in Weve’s history, pitting them well above the likes of Facebook, Google, and Blis.
Weve were also highly commended as the most consistently improved media owner this year, seeing an improvement of 10 percentage points or more across 6 categories, from delivering innovative and creative solutions through to understanding client strategies and objectives.