Weve wins 3 EMMAs
for Watch Dogs 2 and Gordon’s Gin & Tonic campaigns
(pictured Weve’s Shermadeen Miller and Amplifi’s James Trott)
21 November 2017
Have you heard the good news? Up against some incredible campaigns, Weve took home multiple EMMAs at last week’s ceremony.
With more awards still to come this year, we look forward to continuing to achieve great things and celebrating more milestones.
WATCH DOGS 2: BEST ENTERTAINMENT CAMPAIGN
Our tightly targeted and cleverly creative campaign for the launch of Watch Dogs 2 took home awards for the Best Entertainment campaign, and was highly commended for Most Innovative Campaign.
About the campaign: Weve identified ‘Gamers’ through their downloads, preferences and browsing behaviour to ensure those targeted wouldn’t be alienated by the ‘hacking’ experience.
GORDON’S: BEST FMCG CAMPAIGN & BEST USE OF LOCATION
For Gordon’s Gin & Tonic, Weve used verified location data in a revolutionary way, taking home awards for Best Use of Location and Best FMCG Campaign.
About the campaign: In an industry first, Weve integrated a National Rail API feed into its delivery mechanic – sending an MMS to verified 18+ adults who were known commuters when their train was delayed.