Weve promotes Tom Pearman to Managing Director

Weve promotes Tom Pearman to Managing Director as it continues expansion into Programmatic Trading and Audience Intelligence

Weve has appointed Tom Pearman as its new Managing Director with immediate effect. Pearman, who was previously Commercial Director, will now oversee the entire business, including strategy, commercial, products, operations and partnerships.

The move comes as Weve evolves its offering beyond mobile media, to become one of the UK’s leading providers of mobile marketing and insights services, encompassing programmatic trading and audience intelligence.

To support Pearman, Martin Weller has recently joined Weve’s leadership team as Head of Sales – having previously held roles with Say Media, AOL and Emap – and Rob Brown has been promoted to Head of Business Development – leading programmatic and partnerships. Brown was previously Group Head within Weve’s Sales team.

Robert Franks, Managing Director of O2 Commerce, said “Tom has been at the forefront of leading Weve’s success, and it was great to see him and the team recognised through Weve winning nine awards at the prestigious 2016 MMA Smarties Awards – including Mobile Media Agency of the Year. Looking ahead, Tom is the perfect person to lead the next phase of Weve’s evolution into programmatic and insights services, and I look forward to working closely with him in his new capacity as Managing Director of Weve.”

Commenting on the changes, Tom Pearman said, “As Weve expands it proposition to focus on three core offerings around mobile media, programmatic trading and audience intelligence, we are ensuring our structure and branding are in line to support these areas. Weve has unique access to first-party, verified data, cellular location and behavioural insights, as well as insights from over 15,000 O2 Wifi locations. The breadth of these insights means Weve is enabling the most accurate window into consumer behaviour across the physical and digital world in the UK.”

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